Email marketing is becoming ever more important when it comes to advertising your products, or simply keeping in touch with your clients. Statistically, it is the most effective marketing method in terms of results-to-cost.
Email marketing is not spam. There are many rules that apply when marketing via email, and not adhering to these rules is illegal. It is also counter-productive from a relationship-building point of view. The most important rule when sending an email newsletter is that users must be able to easily unsubscribe when they wish.
The technology used to send email marketing message has improved greatly in the last few years. Gone are the days when you simply sent a mass-mail to a long list of addresses and hoped for the best. Email marketing applications now allow you to target your customers so that they only receive email with content that they are interested in. This is achieved by giving users access to an online “control panel” which allows them to alter their options as and when they like. This feature ensures that the emails that end up in their inbox are relevant, and therefore helps to retain subscribers. The link to the control panel should be included in every message you send.
Not only can you target who is receiving the email you send, it is now possible to track which of those users has opened the email, when they opened the email, and what links they have clicked on within the content. This knowledge allows you to see what is working (and what is not) giving you the opportunity to tailor future emails thus keeping all communication interesting.
If you are interested in email marketing, and would like to know just how little it can cost, get in touch. Skipton Systems has developed an email marketing tool that will allow you to keep in touch with your clients in a very cost-effective way. We will even design the template and assist in the writing of the content, if you wish.